Privacy Policy
Privacy Policy
Last Updated: October 2026
At Caprulo (“we,” “our,” or “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website caprulo.com (the “Site”) or make a purchase from us. We operate as a sole trader in the United Kingdom and act as the data controller for the personal data collected through the Site.
1. Information We Collect
We collect information directly from you when you interact with our Site or make a purchase. This includes:
- Order Information: When you buy a print or cap, we collect your name, billing address, shipping address, email address, and phone number.
- Payment Information: Payment details (like debit and credit card numbers) are processed directly by our secure, third-party payment gateways via Shopify. We do not store your payment information.
- Device & Usage Information: We automatically collect certain details about your device when you browse the Site. This includes your IP address, web browser type, time zone, and information about how you interact with the pages (via cookies).
2. How We Use Your Information
We use your personal data to provide our services and run our business, including:
- Fulfilling Orders: Processing payments, arranging for shipping, and providing you with order confirmations and tracking updates in accordance with our Terms and Conditions.
- Customer Support: Responding to your questions, handling defect/damage claims, or issuing replacements.
- Legal & Fraud Prevention: Screening orders for potential risk or fraud, and complying with UK tax and accounting obligations.
- Marketing (Optional): Providing you with updates or promotional offers about our products, only if you have explicitly opted in to receive them.
3. Sharing Your Data with Third Parties
We do not sell your personal data. However, we must share your information with trusted third-party service providers to run our shop and fulfill your orders:
- E-commerce Platform: We use Shopify to host our online e-commerce store. Shopify powers our checkout and handles data processing on our behalf.
- Print-on-Demand Fulfillment (Gelato): We share your name, shipping address, and phone number with our manufacturing partner, Gelato Network, so they can print/stitch your items and deliver them to your door.
- Delivery Couriers: Gelato routes packages through local UK couriers (e.g., Evri, Royal Mail, DPD). Your delivery details are passed to them strictly to get the package to your door.
4. Legal Basis for Processing (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal grounds to handle your data:
- Performance of a Contract: Processing your data is necessary to fulfill the order you place with us.
- Consent: For email marketing, we rely entirely on your explicit consent (which you can withdraw at any time).
- Legitimate Interests: For improving our website layout and defending against fraudulent transactions.
5. Data Retention
We keep your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or to meet legal, tax, and accounting requirements (typically up to 6 years for business records under UK law).
6. Your Rights Under UK Law
As a UK resident, you have specific rights regarding your personal data:
- The right to access the personal data we hold about you.
- The right to correct any inaccurate or incomplete data.
- The right to delete your data (the "right to be forgotten"), subject to legal retention overrides.
- The right to object to or restrict certain types of data processing.
- The right to withdraw consent at any time for marketing emails.
To exercise any of these rights, please contact us at hello@caprulo.com.
7. Cookies
We use cookies to keep track of items in your shopping basket, recognise you when you return, and analyse website traffic. Because our store runs on Shopify, standard Shopify cookies are used to ensure the checkout operates smoothly. You can choose to disable cookies through your browser settings, though doing so may prevent parts of our store from functioning correctly.
8. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements. Updated policies will be posted on this page with a revised "Last Updated" date.
9. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please reach out to us:
- Email: hello@caprulo.com
